Strategy.
Business Development.
Craft.
LaStrategista - the blog for your entrepreneurial spirit!
The objectives of LaStrategista.
01
Profound and practical
The blueprint
With LaStrategista, I transform the latest scientifically based strategy and business development approaches into a practical tool for everyday use. Not just incomprehensible business jargon.
02
Understandable for everyone
I mean you!
Strategy is not a privilege reserved for companies or those who wear suits and ties, but rather a skill that anyone can learn. Industry, size, background, privilege, or brand clothing are of no importance here.
03
Unleash your entrepreneurial spirit
More entrepreneurial spirit
The master piece
There is an entrepreneur in every person, and with the right motivation, we can unleash that spirit. True craftsmanship and the path to mastery thrive on creativity, positive energy and perseverance.
Briefly about me
A real woman of action
With more than 10 years of experience in various industries and different areas, as well as successful start-up scaling, I look forward to sharing my knowledge and making it accessible. Especially at a time when subscription models and paywalls seem to be the most creative business model the world has to offer.
Want to read my whole story?
Main Topics
Strategy
What is strategy? What effect does it have on all kinds of enterprises? What is this competitive advantage that is always mentioned, and how do I achieve it?
Business Development
Is business development just a fancy buzzword? And isn’t it just a prettier term for sales? What do I need to look out for? What is the goal and how do I use it correctly? Spoiler alert: business development is not sales! But sure, it just sounds better on the phone đ
Marketing & Sales
Practical ideas for successful customer acquisition, brand management and the development of sales channels. How do I analyse markets, which industries are relevant for me? How do I get customers? And much more.
Internationalisation
Despite increasing protectionism, as entrepreneurs we cannot avoid internationalisation. We discuss opportunities, challenges and the best options when entering international markets.
Cultural Sensitivity
I used to be convinced that this issue was obvious in international relations. Today, I know that nothing is trampled on or ignored more when developing new strategies and businesses. Here at Strategiemacherei, you will become aware of this.
Non & For Profit
Entrepreneurship and strategy are not just for manufacturing or profit-oriented businesses. It is very important to me to make non-profit organisations more successful so that they can realise their full potential. Using more traditional methods to achieve this goes far beyond opportunism!